The billionaire businessman Stelios Haji -ioannou, founder of Budget Airline Easyjet, has entered the cryptocurrency market with the launch of Easybitcoin, a commercial application built under a license agreement with the regulated exchange change.
The launch in September of Easybitcoin indicates its intention to reduce barriers for retail investors by reducing rates and offering incentives.
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Go to retail investors with the “easy” model
The measure extends the “easy” brand to more than 350 companies, from gyms and coffee shops to waste elimination. With Easybitcoin, Haji -ioannou is positioning its brand against cryptographic trade platforms established as Coinbase and Kraken, as well as Fintech rivals such as Robinhood, Revolution and Paypal.
By emphasizing affordability and accessibility, Easybitcoin aims to stand out in a market full of people.
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“For too long, investing in Bitcoin has felt as an exclusive club, beyond the reach of the general public with very high transaction costs,” said Haji -ioannou in a statement to the media when presenting Easybitcoin.
The application allows users to buy Bitcoin while obtaining rewards, including a 1% welcome bonus and an annual percentage yield of 4.5% in US dollar balances. Executive President Simon McLoughlin said that the initiative behind Easybitcoin is specifically addressed to newly arrived doubts about entering the market.
The Easybitcoin rewards system will demonstrate “the perfect drawing for that huge segment of the population that has realized Bitcoin, but has not yet taken the step,” McLoughlin said.
Open the door to conventional access
Haji -ioannou argues that high transaction costs have slowed adoption. When applying the “easy” model of affordability to Easybitcoin, it hopes to normalize the Bitcoin trade for the general public and make it part of the daily financial activity.
“It’s not just about technology; it is financial empowerment and make Bitcoin a practical investment option for everything through Easybitcoin,” he said.
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He also said that Trump’s second election has made Bitcoin “completely conventional”, showing how policy shapes investors in digital assets and how platforms like this could benefit from these changes.
The deployment of Easybitcoin arrives at a time of greater volatility. Bitcoin reached a historical maximum of $ 124,128 in August before sliding almost 10% as tariff uncertainty weighed in the markets.
Easybitcoin’s debut is also aligned with broader political debates. In Washington, legislators advanced a measure ordering the Department of the Treasury to evaluate a strategic Bitcoins reserve, including a 90 -day plan for custody, cybersecurity, procedures between agencies and accounting. The Cryptographic Advisor of the White House, David Sacks, said that the program would depend on the seized assets, not the money of the taxpayers, which could indirectly support platforms such as Easybitcoin that depend on retail trust.
Meanwhile, Eric Trump told a Seoul event organized by UPBIT that the adoption of cryptocurrencies is approaching an advance. Beinypto reported that he expects an “explosive” growth in the next 12 to 18 months and launched Bitcoin as coverage against real estate and finance inherited, sentiments that echo the objectives of Easybitcoin.
