Record Financial Boosts Real-Time Royalties on Avalanche to Modernize Music Payments

For years, cryptocurrencies have been trying to disrupt the music industry.

3LAU Real, Sound.xyzand Scenery have shown how blockchain could give fans new ways to support artists, collect digital music, and participate in cultural moments.

But despite initial enthusiasm, none of these platforms have managed to reshape the industry’s core infrastructure or reach everyday musicians at scale.

While they were consumer-oriented experiments that were successful in their own right, Financial record is taking a different path.

For most artists, getting paid is still stuck in the dial-up era. A song can explode overnight, but the royalty check can take months to arrive.

The money bounces through record labels, publishers, distributors and collecting societies, creating a maze of delays and obscure accounting.

Record Financial wants to change that model. Their platform extracts royalty data as it is generated, normalizes it, and distributes payments instantly across stablecoins like USDC using Avalanche.

What used to take months is now settled in seconds and everyone involved sees the same transparent ledger.

This is already resonating with early adopters. Management company and label 11ambehind artists Armani White, RealestK, Lil Tjay and others, is leveraging Record to provide real-time accounting to artists with significant cultural reach.

“Transparency has always been the weak point,” said Travis Garrett, CEO of Record Financial. Decipher. “If we can settle royalties at the speed they are created, it will eliminate a lot of friction that is created in the industry.”

To be possible, a modern royalty system requires speed, reliability and low-cost settlement, qualities Avalanche is leaning toward. The hope is that a single song can generate thousands of micropayments across platforms and countries.

Avalanche’s architecture is theoretically designed to handle that volume without bogging down.

When asked why it would be different this time compared to other approaches, Ava Labs VP of OnChain Finance Morgan Krupetsky said Decipher that many native Web3 founders in the past had tried and failed because they “didn’t understand the Web2 world.”

“Garrett comes from the Web2 world and understands it,” he added. “Also, last time when we saw a lot of teams trying to do this, the stablecoin infrastructure wasn’t really that institutional.”

That’s where, she says, Avalanche comes into play. Real-world builders are turning to Avalanche because they need financial infrastructure that can truly scale.

Music royalties are a huge market, and putting them on-chain could open up real economic efficiencies for creators, Krupetsky added.

Bigger than music

The same problems that plague music (tangled ownership, slow payments, and manual reconciliation) also exist in film, television, games, and digital media.

Record’s system is designed to go beyond songs, offering a model for a transparent creative economy where money moves at the same speed as culture. They plan to expand into film, television, and games in the future.

“Some of our partners are real all-rounders; they’re artists, but they also have TV shows and other ventures,” Garrett said.

“They have already proposed to us to apply this to cinema and television, because the same problems exist there,” added the general director. “It’s a little less complex, but the need for transparency is the same.”