Key control
The Japan GUMI approved a purchase of $ 17 million XRP as part of its BTC -xRP twin strategy, aligning with the SBI wave thrust, while Japan FSA reforms point to ETF approval and stronger investors protections.
While much of the attention in recent weeks was in institutional investors that turned to Ethereum [ETH]Japan in silence made his own movements in the cryptography market.
The main national companies are adding digital assets to their balances, with gaming and blockchain Company Gumi Inc. taking the initiative.
Gumi Bets in XRP
On August 29, the firm that lies in Tokyo announced the approval of the Board for an investment of ¥ 2.5 billion ($ 17 million) in Ripple [XRP]. He showed that Japanese companies remain interested in both bitcoins [BTC] and Altcoins despite changing the global feeling of investors.
The investment was scheduled for September 2025 until February 2026.
According to a Coinpost report, the company clarified that this movement goes beyond speculative motifs and It reflects a deliberate strategy to ensure a support point in the XRP ecosystem.
Why XRP and not Ethereum?
The firm emphasized that, although Ethereum dominated the global holders as individual institutions and investors accumulated, their own decision to prioritize XRP emerged from the alignment with its greatest shareholders, SBI Holdings.
SBI has been a sponsor of Ripple for a long time, the XRP issuer, and is actively promoting the use of Token in cross -border payments and liquidity solutions.
By adopting XRP, Gumi aims to take advantage of this strategic synergy and position itself in an ecosystem where utility and adoption in financial services are growing rapidly.
Gumi’s Management explained that the initiative represents a long -term medium -sized growth vision, with XRP acting as a central asset in the company’s digital finance strategy.
Bitcoin continues to play a key role
The movement also complements Gumi’s enthusiasm by Bitcoin (BTC), which the company considers another key pillar of its portfolio.
While XRP anchors its ambitions in remittances and liquidity, BTC is considered a robust digital asset that Gumi intends to handle more actively through reference protocols.
In June, Gumi announced his intention to establish a cryptocurrency management fund of billions of yen in collaboration with SBI Holdings.
Meanwhile, SBI seeks regulatory approval to launch a cryptographic ETF in Japan, which could include Bitcoin, XRP and potentially other tokens.
Market movements and regulatory backdrop
The announcement occurs when XRP quoted at $ 2.73, 3.88% in the last 24 hours, while Bitcoin was reduced 0.59% to $ 108,074.63.
Interestingly, the shares of Gumi Inc. rose 6.14% to 640 JPY, even when SBI Holdings fell 4.04% to 6,716 JPY, which reflects the feeling of the mixed market.
Meanwhile, the Financial Services Agency (FSA) of Japan is preparing a comprehensive reform pack that combines tax reviews with regulatory improvements, which potentially allane the path for ETFs linked to cryptographic.