The founder of Easygroup, Sir Stelios Haji -ioannou, is making his great entry to Bitcoin’s space with the launch of Easybitcoin, a new negotiation platform aimed at democratizing Bitcoin’s investment for retail investors. The measure is produced as the price of Bitcoin quote about $ 111,000 and institutional adoption continues to accelerate.
The new platform, developed in association with the regulated Crypto Exchange, will offer users a simplified Bitcoin trade experience with competitive characteristics.
“For too long, investing in Bitcoin has felt as an exclusive club, beyond the reach of the general public with very high transaction costs,” said Haji -ioannou in an interview. “It’s not just about technology; it is financial empowerment and make Bitcoin a practical investment option for all.”
“People are going to buy and sell Bitcoin,” said Haji -ioannou. “Therefore, I could also offer them a platform where they can do it more fairly, more transparent, cheaper.” The moment of launch seems strategic, in the midst of an unprecedented institutional interest in Bitcoin.
Simon McLoughlin, CEO of Exendhend, says that the Easybitcoin rewards system will demonstrate “the perfect attraction for that huge segment of the population that has realized Bitcoin, but has not yet taken the step.”
The launch comes at a time when Bitcoin’s corporate adoption is reaching new heights. The main companies such as Strategy, which recently acquired additional 1,955 BTC for $ 217 million, and Metaplanet, which now has more than 20,000 BTC, have established important positions of the Bitcoin Treasury. The collective holdings of public companies now exceed 1 million BTC, which represent approximately 5% of Bitcoin’s current supply.
We are witnessing a fundamental change in how both institutions and retail investors see Bitcoin. The Easybitcoin entrance, backed by a trusted brand like Easygroup, could significantly accelerate general adoption.
The platform enters an increasingly competitive space, facing established players such as Coinbase and Kraken, as well as the traditional financial institutions that have recently adopted the Bitcoin trade. However, Easygroup brand recognition and the focus on simplicity could help you capture market share among retail investors who have doubted to enter Bitcoin’s market.
“I’m just doing it because Trump’s second choice has made him completely conventional,” said Haji -ioannou.
The launch of the platform reflects a broader trend of established business leaders and traditional companies that enter Bitcoin space. With Bitcoin’s price trade near the maximums of all time and the acceleration of institutional adoption, the moment of Easybitcoin could capitalize on the growing general interest in Bitcoinin.