In 2025, meme coins have once again topped the list of the most popular crypto narratives, according to CoinGecko’s latest report.
The combined interest in the main meme coin category and 35 related trends captured 25.02% of global investors’ attention, slightly down from 30.67% last year, amid a modest cooling in the speculative frenzy surrounding these tokens.
Meme coins and AI sweep investor interest
Within this broader category, the main narrative of meme coins led with a share of 12.48%, up from 14.36% in 2024. Despite this, it maintained the first place for the second year in a row after taking third place in 2023. Other meme coin trends continued to perform strongly, with Solana meme coins taking sixth place with an interest of 4.57%, AI meme coins in 18th place with 1.51% and Base meme coins followed closely in 19th place with 1.40% of investors’ attention.
AI-related crypto narratives continued to gain traction in 2025, as they collectively accounted for 22.39% of interest, up from 15.67% in 2024. While the main AI cryptocurrency category saw a slight decline in its individual share from 12.58% last year to 9.76% this year, it maintained the second overall position in popularity.
The surge in interest in AI cryptocurrencies was largely due to the attention paid to AI agents and the rise of the DeFAI narrative. Among the top 20 narratives, AI agents recorded the most notable year-on-year increase and increased their market share from 1.17% to 5.03%, moving up 14 places in the ranking.
RWA is out of the top 3
On the other hand, real-world assets (RWA) saw the steepest drop in crypto narrative interest this year. CoinGecko found that category share fell from 8.64% in 2024 to 4.98% in 2025, pushing RWAs from last year’s third place to fourth.
This is also a further drop from the 6.48% share recorded in 2023, as competition for investor attention increases as more narratives enter the market.
Meanwhile, stablecoins recorded one of the most significant ranking improvements, after rising from 31st place last year to 16th in 2025. Their share of narrative interest increased from 0.48% to 1.69%, indicating increased activity in the sector as additional protocols and blockchain networks move to introduce their own stablecoins.
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