Binance has launched Medá, a license institution of electronic payment funds in Mexico. The new entity will operate independently and direct more than $ 53 million in weight -based payment services for four years.
The measure represents an expansion of Binance operations in Latin America under local regulatory approval.
Fintech market entrance to Mexico
Binance, the largest cryptocurrency exchange in the world by commercial volume, announced the establishment of Medá, a regulated institution authorized to provide electronic payment services in Mexico. The company said it will assign more than one billion pesos ($ 53 million) to the entity in the next four years.
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Medá operates separately from the Binance Global Exchange Business, focusing exclusively on services called with weight. The corporate structure is intended to comply with Mexican regulations while providing a dedicated vehicle for local financial operations.
Guilherme Nazar, regional vice president of Binance for Latin America, described Mexico as a key market in the region. He said the company expects Medá to provide an additional option for weight transactions in a financial sector currently concentrated among some suppliers.
The Mexican authorities have authorized Medá to administer deposits and withdrawals in the local currency. Binance has also followed regulatory approvals in other jurisdictions, with structures now instead in 23 countries, including France, Italy, Spain, Japan, Brazil and Argentina.
The company maintains that competition in the Fintech sector of Mexico could reduce consumer costs and improve efficiency. If these results materialize, they will depend on how users and regulators receive new participants.
Financial Education and Inclusion Initiatives
Binance has also reported investment in educational programs through Binance Academy, which he says provided resources to more than 44 million people around the world in 2024. In Mexico, the dissemination included collaborations with institutions such as the National Autonomous University of Mexico (UNAM) and Technological of Monterrey. These initiatives focus on digital finance literacy, but they are not endorsed of specific products.
The introduction of Medá illustrates the continuous efforts of Binance to build regulated operations in Latin America. The investment scale establishes a financial reference point, while the results will depend on regulatory supervision, market adoption and competitive dynamics in the Mexico payment sector.